USA Product Launch
TWG was contracted to provide guidance in the capacity of an interim CMO for Adadyn. TWG was responsible for the U.S go-to-market strategy for Adadyn’s self-service programmatic, retargeting and dynamic creative platform. In addition to strategy, planning, and budgeting, we built an in-house marketing team and oversaw the execution of public relations, corporate communication, product marketing, content marketing and thought leadership programs.
TWG helped Adadyn build market awareness throughout the U.S. advertising industry and with midsized travel marketers, through dozens of editorial placements and content marketing initiatives, thousands of leads and hundreds of new customers for its new self-service platform.
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