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PROGRAM

Brand Reinvention and Industry Awareness

DESCRIPTION

TWG’s executive served as Vice President of Marketing for ValueClick’s flagship ValueClick Media division. As a member of the ValueClick Media senior management team, TWG led the brand strategy, product marketing, advertising, public relations, research, industry relations and web presence for the division and oversaw the communications and rebranding following the company’s major acquisitions. Under TWG’s leadership, through programs like The Performance Interviews and the Media Lounge education event series, the executive and his team repositioned one of the largest performance-based online advertising networks, helping it become known throughout the advertising industry as a high-quality network for brands. 

OUTCOME

TWG’s work established ValueClick Media as a highly regarded media brand, and advertising industry thought leader, creating speaking opportunities, editorial coverage, and alignment with the sales organization that resulted in 300 percent revenue growth for the ValueClick Media division as corporate revenue grew from $80 million to $422 million.

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PERFORMANCE INTERVIEWS

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