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PROGRAM

Brand Refresh

DESCRIPTION

TWG executive was as acting CMO at FindItParts. TWG repositioned FindItParts with an integrated approach that included both internal and external design, social media, email, and SEM/SEO. The objective was deepening the brand’s industry connections and establishing the next phase of growth for the leading heavy-duty online parts retailer. TWG’s work created the foundation for a broad awareness campaign across the commercial vehicle industry, led by media relations and advertising across print, display, social media, and newsletter distribution channels. 

OUTCOME

The brand refresh resulted in a 50% month-over-month increase in revenue and the company’s reaching its desired monthly revenue target within six months.

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Trucker Commercial 1

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Trucker Commercial 2

LIKE WHAT YOU SEE?

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