TWG executive was as acting CMO at FindItParts. TWG repositioned FindItParts with an integrated approach that included both internal and external design, social media, email, and SEM/SEO. The objective was deepening the brand’s industry connections and establishing the next phase of growth for the leading heavy-duty online parts retailer. TWG’s work created the foundation for a broad awareness campaign across the commercial vehicle industry, led by media relations and advertising across print, display, social media, and newsletter distribution channels.
The brand refresh resulted in a 50% month-over-month increase in revenue and the company’s reaching its desired monthly revenue target within six months.
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