Why Blog? It's Time.
Fourteen years into my interactive media career, and nine years since the rise in popularity of blogging, here I am. Embarrassing as it is to say, I have no regrets. Things happen in their due time and now I’m ready and excited to have staked claim to this corner of Cyberspace. Here I intend to share my online marketing expertise, along with a few opinions and general musings about media, marketing and life. Throughout my career I’ve been fortunate to meet thousands of people working in digital media, entertainment, technology and marketing, many of whose business cards now sit in shoeboxes and whose faces and names are part of a collective sea of faces and conversations from years of networking events, trade shows and parties. I’ve met hundreds more with whom I’ve transacted business and built my professional network. There are dozens who I consider respected colleagues, peers and industry friends whose guidance and feedback I rely upon regularly. And then there are a handful who I’m fortunate to consider among my dearest friends (you know who you are). My hope is to reconnect with all of my media, entertainment and technology friends of years gone by, communicate en masse with those who care to follow what I have to say and highlight the expertise of those whose views and opinions I respect, admire and would like to share with you. In addition to working in the Southern California digital media community and the broader U.S. online advertising industry, I also identify with several other communities from my past, which collectively comprise my network. By Malcolm Gladwell’s terminology, and by most accounts of those who know me, I am a “Connector,” or someone Gladwell says has an ” ability to span many different worlds as a function of something intrinsic to their personality, some combination of curiosity, self-confidence, sociability, and energy.” I enjoy this distinction and especially appreciate when I’m able to connect two people who should know one another or be doing business together. Like you, my business and social network is primarily a function of the groups with whom I associate. Everyone we meet has a story and our interaction with them contributes to our own. I am passionate about people, and in the absence of being able to spend quality time with everyone I’ve met or care about, I am grateful for the ability of the Internet to empower us to keep connected. It is my hope this blog will contribute to doing that in a meaningful, interesting and scalable way and I hope you will come along on the journey with me.