Marketing Communications Strategy and Execution
As GumGum’s first foray into marketing, TWG executive served as the only marketing resource for two years. TWG’s executive continued consulting with the company in year 3, as the team expanded. TWG was responsible for leading its go-to-market strategy, including messaging, product marketing and communications programs to increase awareness of its in-image advertising platform among agencies, brands, and publishers.
TWG’s efforts helped place this ad tech startup on the advertising industry map and grow its revenue to $70 million run-rate, preparing the company for a possible IPO.
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