PROGRAM
Marketing Strategy and Execution
DESCRIPTION
TWG was engaged to serve as a marketing consultant for Jetpack. We helped refine the company’s positioning and messaging strategy, updated its product marketing materials and generated several event marketing, sales enablement and communication programs to introduce publishers and agencies to this turnkey platform for creating and serving high-impact rich media and HTML5 advertising.
OUTCOME
Under TWG’s guidance, Jetpack has become known as one of the most innovative technologies for creating high-impact mobile and desktop advertising, leading to a 100% increase in sales from its publisher and agency clients.